1. Information We Collect

When you enter the Contest, we may collect the following categories of personal information:

• Identity information: your name and username on the platform where you post your entry video.
• Contact information: your email address and, if you are selected as a winner, your mailing address for physical prize delivery.
• Age verification: confirmation that you are 13 years of age or older. If you are between 13 and 17, we may collect parental or guardian consent information.
• Entry content: the URL of your submitted video and any other information you voluntarily provide in the entry form.
• Usage data: standard technical information such as IP address, browser type, device type, and pages visited, collected automatically when you visit the Contest landing page.
• Referral data: if you refer others to the Contest via the entry platform, we may collect information about those referral activities.

We do not knowingly collect sensitive personal information such as government-issued identification numbers, financial account details, or health information in connection with the Contest.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Contest administration: to process and verify your entry, contact you if you are selected as a Finalist or winner, and facilitate prize delivery.
• Public voting: to display your entry and username on the Contest platform so that the public can vote for their favorite submissions.
• Contest promotion: with your permission, to feature your name, username, or submitted video in Contest-related promotional materials, social media posts, or marketing communications by Gruss Productions LLC, Yurt Rock, or Wheelhouse Beats.
• Legal compliance: to comply with applicable laws and regulations, including record-keeping requirements related to sweepstakes and contests.
• Analytics: to understand how visitors interact with the Contest landing page and improve our services.
• Communications: to send you Contest-related updates and, if you opt in, marketing communications from Yurt Rock or Wheelhouse Beats. You may opt out of marketing communications at any time.

3. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal data (such as under the GDPR for residents of the European Economic Area), we rely on the following:

• Contractual necessity: processing necessary to administer the Contest and fulfill our obligations to entrants.
• Legitimate interests: processing for Contest promotion and fraud prevention, where our interests are not overridden by your rights.
• Consent: processing for optional marketing communications, which you may withdraw at any time.
• Legal obligation: processing required to comply with applicable laws.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Prize suppliers: we share winner shipping addresses and contact information with the respective prize manufacturers (Heritage Guitars, Harmony Guitars, MONO Cases) solely for the purpose of prize fulfillment. These parties are prohibited from using your information for any other purpose.
• Contest platform provider: your entry information is processed by ViralSweep, our third-party contest platform provider. ViralSweep’s use of your information is governed by its own privacy policy, available at viralsweep.com/privacy.
• Service providers: we may share information with trusted third-party service providers who assist us in operating the Contest, including email delivery, analytics, and website hosting services. These providers are contractually required to protect your information and use it only as directed by us.
• Legal requirements: we may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your personal information with Instagram, TikTok, YouTube, or Twitch. These platforms are not sponsors of or affiliated with this Contest.

5. Cookies and Tracking Technologies

The Contest landing page may use cookies and similar tracking technologies to collect usage data and improve your experience. We may use:

• Essential cookies: necessary for the Contest entry form and landing page to function properly.
• Analytics cookies: to understand how visitors use the page (e.g., Google Analytics).
• Advertising pixels: including the Meta (Facebook) Pixel, to measure the effectiveness of our advertising campaigns and to enable retargeting. The Meta Pixel collects data about your visit in accordance with Meta’s Data Policy.

You may disable cookies through your browser settings, though doing so may affect the functionality of the Contest entry form.

6. Data Retention

We retain personal information collected in connection with the Contest for as long as necessary to fulfill the purposes described in this Privacy Policy, including for legal and record-keeping purposes. Specifically:

• Entry data will be retained for a minimum of one (1) year following the conclusion of the Contest to comply with applicable sweepstakes record-keeping requirements.
• Winner information will be retained for as long as required by law.
• If you opt in to marketing communications, we will retain your contact information until you opt out.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: the right to request a copy of the personal information we hold about you.
• Correction: the right to request correction of inaccurate personal information.
• Deletion: the right to request deletion of your personal information, subject to certain legal exceptions.
• Opt-out of marketing: the right to opt out of receiving marketing communications at any time by clicking the unsubscribe link in any email or by contacting us at support@yurtrock.com.
• Data portability: where applicable, the right to receive your personal information in a structured, machine-readable format.
• Objection: the right to object to certain processing of your personal information.

To exercise any of these rights, please contact us at support@yurtrock.com. We will respond to your request within thirty (30) days. We may need to verify your identity before fulfilling your request.

8. Children’s Privacy

The Contest is open to individuals aged 13 and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

Entrants between the ages of 13 and 17 must have the consent of a parent or legal guardian to participate. By submitting an entry on behalf of a minor, a parent or guardian confirms they have reviewed and agreed to this Privacy Policy on the minor’s behalf.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information.

10. Third-Party Links and Platforms

The Contest landing page may contain links to third-party websites and platforms, including Instagram, TikTok, YouTube, Twitch, and the websites of prize sponsors. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of third parties.

11. International Data Transfers

The Contest is administered from the United States. If you are located outside the United States, your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By entering the Contest, you consent to this transfer. Where required by applicable law, we will implement appropriate safeguards for international data transfers.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on the Contest landing page with an updated “Last updated” date. We encourage you to review this Policy periodically. Your continued participation in the Contest following the posting of changes constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at: